What is one of the strategic goals of Evercore's Investment Management division?

Achieving superior investment returns for clients is a central strategic goal of Evercore's Investment Management division. This objective emphasizes a commitment to delivering value and performance to clients, which ultimately secures their trust and strengthens long-term relationships. The focus on superior returns aligns with the competitive nature of the investment management industry, where clients are primarily concerned with maximizing their investments.

In this context, maintaining a diverse portfolio can be an important tactic for achieving superior returns, but it serves more as a means to an end rather than a strategic goal itself. Minimizing operational costs is important for efficiency and profitability but does not directly relate to the client-centric mission of delivering investment performance. Enhancing publicity and brand awareness is essential for attracting clients and fostering a strong reputation, yet it is a supporting strategy rather than the core goal of directly managing and optimizing client investments. Thus, focusing on superior returns effectively encapsulates the primary aim of the Investment Management division.