What is the primary purpose of pitch books in Evercore's advisory process?

The primary purpose of pitch books in Evercore's advisory process is to outline expertise and proposed strategies for potential clients. Pitch books serve as marketing tools that present the firm’s strengths, experience, and tailored solutions to meet the specific needs of clients. They typically include insights into the firm's historical performance, relevant industry expertise, and a proposed approach to the client's unique situation. This helps build trust and demonstrates the firm’s capability to deliver value through its advisory services.

While showcasing financial statements or providing detailed case studies can be useful in a broader context, the main goal of a pitch book is to engage potential clients by highlighting how the firm can address their strategic needs and offering concrete actionable strategies. This engaging presentation is crucial for attracting new business and differentiating the firm from competitors.